How To Choose A Domain Name in 2024 – Forbes Advisor INDIA

In this ever-evolving digital era, a domain name is as essential as your business name. If we look at global stats, the number of internet users is increasing daily. Keeping this in focus, the businesses targeted this digital population and started selling bathing soaps to drones on the internet. 

This strategy worked very well for many businesses, making thoughtful consideration of the domain name critical. In this guide, we’ve covered everything about choosing a domain name for businesses and blogs.

How To Choose a Domain Name For Your Business

Choosing a domain name that fits your business and is easy to remember or promote is important for its growth. Here are a few steps on how to choose it wisely.

Use a “.com” extension

If you are thinking of developing a business website, “.com” is an excellent choice for the domain extension. Whenever you visit a popular company website such as Google, Amazon, or Walmart, you will notice the “.com” domain extension. 

Its complete form is dot Commercial, a top-level domain in the domain name system. There are other popular domain extensions, such as “.org” and “.net.” But to upload a business website on the Internet and expect good organic search traffic, you need to have “.com” as its extension.

Also because of its high popularity, there can be a scenario where this domain extension is unavailable for your domain name. It can already be registered by someone else or may be highly expensive. In such a case, you can register your domain name with other forms of domain extensions.  

Read More: How to Register a Domain Name

Choose a domain name that is easy to remember and type

Always choose a domain name that is easy to type and remember. For example, avoid using slangs such as “u” instead of you, or words with multiple spellings like “Xpress” instead of Express. Prioritize using the words that fit your business-related services or ideas. This will keep your domain name simple and easy to remember. 

Also, keep it short. Usually, long domain names are hard to remember and type, and even affect the search results for it. A domain name with 6-14 characters in total is a good length to go for.

Read More: Best Domain Registrars

Use your business-related keywords

Always try choosing the keywords that are related to your business. For example, if you have a business of providing cars for rent, you can register your domain with the name carrental.com or carsonrent.com. 

This helps improve your search rankings and makes it more likely that customers will remember or search for it. This is because people search for the services that they wish to opt for.

Avoid using hyphens, numbers, and doubled letters

All these elements act as another hurdle in remembering your domain name, so avoid using them all. Even double letters make the domain name messy and hard to read. 

If the use of these elements makes the domain name hard to remember or read, it will automatically be hard to type and search. This results in bad search results and poor business outcomes. Also, spreading the domain name by word-of-mouth to others will be hard as well.  

Target your area

If your business is local to an area or a specific region, always consider adding the city, town, or state to the domain name. This will make it easier for the customer to remember your domain name. Example – Delhicarsrental.com.

You may also find the geo-specific domain extension. So, it’s better to search for it before registering. 

Stay unique, specific, and on-brand

With all the above-mentioned tips kept in mind, it is hard to register a unique and specific domain name. But, it is ultimately a doable job. Always keep the business-related keywords in the front of your domain name. Make sure that you stick with your niche. Dig more during brainstorming, if possible.

Do your research

Always do research before registering your domain name. Make sure that you won’t choose the one with the trademark or copyright. Also, no other company should already have it. This will save you from legal troubles in later stages. 

How To Choose a Domain Name For Your Blog

If you wish to create a blog, the first step is to register a domain name for it. Like finding a domain name for your business, you can choose the domain name for your blog with many similar steps. Here are a few important tips:

Consider domain extensions

As above mentioned, always consider the popular classic domain extensions such as “.com”. This ensures good search rankings and good business prospects related to blogging. However, if you wish, you can get a bit creative here as it is a blog. This means you can go for the “.co” or “.net”. This is only if the dot commercial is expensive or already registered. 

Avoid vague or generic options

Always go for the clear and easy-to-remember domain name. Avoid using the basic ones. Go for the classy, catchy, and short domain name while keeping in mind the niche of your blog. 

Ensure your domain is unique

Apart from choosing a memorable and punchy domain name, make sure that your blog’s name is unique and fits well according to your content and niche. For example, if your blog is about reviews of cars. You can choose something similar to carreviews.com. Or, reviewyourcar.com, if possible. 

The effort is to make it unique and stand out among its competitors. You can even choose your region before your domain name. This will automatically help you target your local customers.  

Capture Keywords

Keeping in mind the SEO perspectives, you can choose selective keywords in your domain name from the beginning. The only thing that you need to be aware of while doing this is the length. Make sure that the domain has an appropriate length—not too long or too short. 

Make it easy to type and pronounce 

Now, even if your blog name is unique, it should be easy to type and pronounce. Any difficulties in typing or pronouncing will affect your search rankings. The customers can only search for blogs that are easy to type and remember. 

Things To Remember Before Registering Your Domain

Here are a few things to remember before registering your domain name for both the business and blogs. 

Be clear about your idea

Whatever business or blog idea you have, be clear about it. Write down its framework, content flow, marketing strategies, branding, and customer support. This will provide you with a clear path for further development in the process. 

Be ready with a budget 

From domain name registration to publishing a website on the internet, many steps require the flow of your money. So, before making any effort regarding these, make sure that you have a sufficient budget in your hand.

Read More: Domain Name Cost 2024

Do more research on your niche 

After being transparent about the idea and budget, the next step is to be aware of your targeted niche. This research includes the area of your service or expertise, targeted audience, geographical location, and competition. It’s better to be aware of these before choosing a domain name.

Have a working internet connection

The domain name registration process takes place on the Internet, so make sure that you have a working internet connection.